What makes this product unique?_x000D_ --Two wide straps apply even compression causing deep penetrating cold therapy relief_x000D_ --Form fitting wrap remains flexible, conforming to your body_x000D_ --Can be filled anywhere ice is available_x000D_ --Ice provides cold therapy for longer time periods than most gel packs_x000D_ How does this benefit the user?_x000D_ --Ice therapy expedites recovery of muscle tightness and soft tissue injuries