Designed in 1927, The Brannock Device® foot-measuring tool is a must in all footwear fitting environments. The device's measuring accuracy, quality construction, and simple, yet functional, design, is what has made genuine Brannock measuring devices the standard in the footwear industry. Shoe sizes and foot sizes are not the same. The foot needs adequate room within the footwear for comfort and performance. The Brannock Device foot-measurer is designed to indicate the correct shoe size allowing enough room for comfort. By providing a starting point for fitting, the device eliminates guesswork. All adult models incorporate the same three functional aspects; heel-to-toe, arch, and width measurements. These three measurements are critical for properly fitted footwear.